Resurj is a global alliance of young feminists from the global South headquartered in the U.S., working for sexual and reproductive justice through feminist accountability, community building, and environmental care. Resurj had an outdated website that was difficult to update, it had a complicated navigation structure and wasn’t achieving the advocacy objectives of the organization. It was clear the website needed a redesign. We started with a content audit with the Resurj team, researching their users, working together on a revised information architecture, and detailed wireframes before working with illustrators to create a new visual language for Resurj. We understood that the new redesign should not only be just a visual refresh for Resurj, but should be a digital product that puts into practice the values of the organization. Early on we focused on equity-centered design principles, prioritizing accessibility with WCAG 2.0 guidelines. The website was put on a custom-built WordPress Content Management System, allowing for greater flexibility and performance than theme-based websites. “Design without content is just decoration” – Jeffrey Zeldman. When we start a complicated project at ODDLY, we always start with the content. A content audit, and properly structuring the content on a wireframe gives us the clarity to move towards visual design and helps us speed up the backend development. Resurj
01 Problem
02 Approach
03 Solution
A Preview
Information Architecture
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